Meet Georgia Crossley founder and designer of GeeGee Assortment. The up to date British Womenswear model has added numerous new designs in time for the spring and past that embrace boldness and magnificence. The London primarily based label’s emphasis on craftmanship and environmentally aware style come throughout as soon as extra by way of its latest items, dropped at life by Georgia’s love of distinctive handwoven and colourfully designed materials.
What gave you the thought to start out your personal style label?
Proudly owning my very own style label is one thing I by no means dreamt of doing till about two years in the past. I initially thought I’d examine high quality artwork however finally determined to do a level in style and textiles. Following on from this I interned at Alexander McQueen in womenswear design. It was after my internship that I realised I may categorical my ardour for artwork and textiles by way of style by creating items that advised a narrative and had their very own distinctive id. Like an artist, I may create items that expressed my character and made the wearer really feel a sure means. A whole lot of arduous work and dedication has gone into my label and it’s nice to see issues lastly falling into place.
Your model may be very aware of sustainability and environmentalism, why is that essential to you?
I believe it was my expertise of working in style. A number of manufacturers labored at such an affordable value level that it’s truly extra economical to only throw away garments that folks ship again or don’t get offered. I believe now there’s a lot emphasis has been placed on the atmosphere, particularly in what we put on. Sooner or later, I believe stopping pointless waste and being extra sustainable will proceed to turn out to be extra integral to the style trade. For my model, I launch collections in winter and summer season, however am not constrained by the seasonal schedule, which permits me so as to add garments to my collections all year long and helps forestall waste. I believe methods like which can be a pleasant solution to transfer ahead.
How usually do you launch new collections and what’s the method behind this?
I launch two collections per 12 months in winter and summer season, however am not constrained by the seasonal schedule. This permits me so as to add garments to my collections all year long and helps forestall waste. I believe methods like which can be a pleasant solution to transfer ahead.
Your items are completely crafted by hand, why was this essential to you and the way will you proceed this degree of workmanship as you scale?
As I’m a little bit of an environmentalist, once I started researching producers for my model, I wished the method to be sustainable, higher for the planet and in step with my private values and ethos. For that reason, my collections are small and punctiliously thought of and I’ve prevented mass manufacturing by sourcing materials which can be handmade in France and tailoring from native producers within the UK.
As I work on a non-seasonal strategy to style, I can handle the extent of workmanship as I’m including in new designs all year long relatively than having to have a certain quantity of items to supply 4 instances per 12 months for every season.
What’s the perfect piece of recommendation you’ve ever been given?
“Be true to your self and by no means compromise”
