Crunch time: U.N. puts baguette on cultural heritage list

1 min read
Crunch time: U.N. puts baguette on cultural heritage list
Crunch time: U.N. puts baguette on cultural heritage list

The humble baguette — the crunchy ambassador for French baking around the world — is being added to the U.N.’s list of intangible cultural heritage as a cherished tradition to be preserved by humanity.

UNESCO experts gathering in Morocco this week decided that the simple French flute — made only of flour, water, salt, and yeast — deserved U.N. recognition, after France’s culture ministry warned of a “continuous decline” in the number of traditional bakeries, with some 400 closing every year over the past half-century.

The U.N. cultural agency’s chief, Audrey Azoulay, said the decision honors more than just bread; it recognizes the “savoir-faire of artisanal bakers” and “a daily ritual.”

“It is important that these craft knowledge and social practices can continue to exist in the future,” added Azoulay, a former French culture minister.

With the bread’s new status, the French government said it planned to create an artisanal baguette day, called the “Open Bakehouse Day,” to connect the French better with their heritage.

Back in France, bakers seemed proud, if unsurprised.

“Of course, it should be on the list because the baguette symbolizes the world. It’s universal,” said Asma Farhat, baker at Julien’s Bakery near Paris’ Champs-Elysee avenue.

“If there’s no baguette, you can’t have a proper meal. In the morning you can toast it, for lunch it’s a sandwich, and then it accompanies dinner.”

Steve

Steve has worked with huge brands across different industries to promote their regular campaigns. He has built his credibility and expertise in the PR world to a point where he no longer vies to write for these brands. He gets all the leverage to pick his own clients to write about.

Latest from Blog